Giving Days
Sonoma State Giving Day
In partnership with the Alumni Relations team, I was in charge of developing all social media strategies behind our Giving Day in both 2021 and 2022. With over 70 clubs and organizations participating in 2022, I drafted social media language for all departments to use for their social media channels. Within 24 hours were raised over $300,000 from more than 400 donors.
#GivingTuesday
#GivingTuesday is another social media campaign I assisted the Alumni Relations team in. With assets from our creative team, I produced social media graphics that accompanied text describing what a donation on Giving Tuesday supported.
