What’s up Wednesday is an initiative I started on Instagram in 2020. It bolstered our social media because students could get a direct answer to questions they didn’t know who or where to ask. This became so popular it was done bi-monthly with engagement rates 4% above average numbers.

The newspaper styled content is a reflection of our goal to promote Garrett Ace Hardware's 135th anniversary by producing content that looks retro and historical.

Our challenge for the 2024 Sonoma County Fair was to make everything cohesive. In order to do so our team produced all social media content and advertisements for the fair. Whether it be digital, print, or out of home we designed everything in order to keep brand consistency.