Digital

In the preliminary process of the 2021 enrollment season, we delivered over 400,000 Snapchat ads to high school students on the west coast. 12% of our website clicks came in through this one platform during October.

With Seawolf Decision Day we used Facebook ads to target parents with teens in the state of California to see our ads. Since this was an in-person event we thought capturing the parent’s perspective might influence a student to make the visit to SSU.